The electric vehicle (EV) market is expanding rapidly and is expected to continue growing in the near future.
Surprisingly, not only traditional car manufacturers are interested in this trend, but smartphone companies are entering the market. While Sony and Apple hinted at this move years ago, Xiaomi entered into the car industry with its SU7 launch in 2023.
Now, Huawei is stepping up its game, with plans to make a major impact with its new luxury brand. Partnering with Chinese manufacturer JAC, Huawei is gearing up to challenge international brands like Maybach and Rolls Royce.
In an interview with the Chinese publication QQ, Chairman Yu Chengdong claimed that they are ready to enter the ultra-luxury market, which will particularly excite the upper class and compete with renowned brands.
As quoted by HT Auto, Chengdong stated, “The name of Huawei-JAC has not been decided yet. This may be a million-level car, very high-end. Our benchmark far exceeds the level of Maybach and Rolls-Royce Phantom. It is more luxurious, higher-end, and more comfortable than them.”
Huawei plans to launch its luxury electric vehicle in 2025, with a price tag of around $140,000 (approximately 1 Crore). They claim to make the EV more luxurious, premium, spacious and comfortable than models like the Mercedes Maybach S-Class, Rolls Royce Phantom and even BMW i7.
According to Yicai Global, Huawei, which has collaborated with JAC, will develop a multi-purpose vehicle on the co-developed X6 platform. The vehicle will have a length of 5.2 meters and a wheelbase of 3.2 meters, while they plan to produce 35,000 units annually.
Meanwhile, the new brand is set to be part of the Harmony Intelligent Mobility Alliance (HIMA) project, known as the ‘fourth realm.’ It will join Huawei’s current partnerships, including Stelato (with BAIC), Luxeed (with Chery) and AITO (with Seres). These partnerships focus on attracting young customers with advanced technology features and perfect marketing strategies.
According to reports, Huawei has approached Mercedes-Benz and Volkswagen to explore the possibility of buying small stakes in its smart car software and components firm. This move is part of Huawei’s plan to take its partnerships beyond the Chinese market in the automobile industry.